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Annual Report 2000

12/31/2000
 

In accordance with Act No. 106/1999 Coll. as amended on free access to information, which became effective on January 1, 2000, the CAFIA regularly and openly informs the public of the results of its activities. It thereby fulfils one of the most important aspects of control - the principle of the 'controlled communication'.

In 2000, the CAFIA answered more than 400 questions asked by both consumers and journalists. In all the media - national, regional, or local - more than 350 outputs were published (among them reports, coverage, interviews, and original articles). Throughout the year, the CAFIA cooperated with national television and radio stations and newspaper editorial offices and provided consumer advice and information (' Good Morning with the Czech Television'; 'Breakfast with NOVA'; 'Home Alone'; ' CR Appetite'; 'Radio Impuls Consumer Window'; 'MF Today TEST'; 'Pravo Consumer Window'; etc.). The CAFIA authors regularly contributed to specialised magazines such as Nourishment and Foodstuffs; Food Bulletin; Potato Grower; Gardening; Retailer; Selection; Baker - Pastry Baker; Metrology; etc.

From the beginning of the year, four press conferences took place concerning the outcome of the CAFIA's inspection activity (excessive amounts of histamine detected in fish cans and deceptive labelling on instant coffee and long-life meat products), as well as its activities as part of the international cooperation (the FLEP conference and commencement of the educational project within the PHARE programme). It became a rule to supply the media with regular press news after the termination of centrally managed inspection events. During 2000, a total of 12 pieces of press news were processed in this way (the outcome of the inspection of observing the potato quality and variety requirements; control of imported wine quality; detected excessive amounts of aflatoxin in dry shell nuts; etc.).

An important part of the CAFIA's public relations is effective utilization of the Inspectorate's web pages. The objective of the strategy is to increase the CAFIA's authority and trustworthiness in the eyes of the public, no matter whether this involves the food producer, importer and seller, or the consumer. A part of the system of communication with the public is to develop an information centre for the consumer; the CAFIA intends to put such an information centre into operation in 2001.

Frequency of subjects published in the media for the period 10_2000