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Four million consumers found information on 3,166 lots of unsafe, adulterated or poor-quality foodstuffs on CAFIA Food Pillory website

09/23/2016
 

Website www.potravinynapranyri.cz operated by the Czech Agriculture and Food Inspection Authority (CAFIA) currently welcomed its four millionth visitor. In the European context, the Food Pillory is a unique project releasing information on unsatisfactory foodstuffs by a public administration body. Consumers found here detailed information on 3,166 lots of non-compliant foodstuffs, out of which 1,316 lots were unsafe, 1,012 adulterated and 838 of poor-quality. After extension of CAFIA responsibilities by the public catering area since 2015, CAFIA released details on 346 premises which were closed down mostly due to unacceptable hygiene conditions.

CAFIA launched the Food Pillory Project in 2012 as a web portal and extended it by a mobile application for Android, Windows Phone and iOS in 2013. Consumers have already downloaded it more than 65,000 times. This application enables, inter alia, to take pictures of non-compliant foodstuffs and send them to CAFIA as a suggestion for an inspection. CAFIA subsequently created its account on social network Facebook, which is followed by more than than 19,000 fans and Twitter with more than 4,400 followers making it one of the most followed twitter accounts in the CR. C. 12,000 users of the website signed up for news received by email.

In 2012, 2013, 2014, the Food Pillory project won category Service Beneficial for the Public of the Czech Internet Magnifying Glass award. In 2014, the Food Pillory Mobile application was awarded the Mobile Application of the Year in category Application for Better World as well. The aim of the project is in particular to strengthen the position of consumers and protect honest operators.

With 98 records, milk products prevail in current records followed by meat products with 93 records, in particular originating from foreign producers. Illegal substitution of a valuable ingredient, thus adulteration is the most frequent detection of CAFIA. Wine with 59 records is another problematic segment.

 

Article by: Pavel Kopřiva, CAFIA Spokesperson, phone: +420 542 426 633