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Information about the project Food pillory

06/26/2015
 

The Food Pillory website www.potravinynapranyri.cz was launched on July 10, 2012 at 2:30 PM during the press conference in which Minister of Agriculture Ing. Petr Bendl and CAFIA Director General Ing. Jakub Šebesta also participated. The purpose of the website is to inform the consumers of poor-quality, adulterated or unsafe food revealed during the official inspections performed by CAFIA. The aim of the project is to improve the position of consumers who are the end link of food market.

In the first 24 hours operation, the website was visited by more than 200 thousand unique visitors who displayed more than 4 million pages and spent an average of 6:45 minutes on the website.

Food is divided into three categories on the website according to the severeness of the disobedience of legal requirements – poor-quality, adulterated and unsafe. When launching the website, the Food Pillory logo and a tiled list of unsuitable food are displayed on the first page. There's a symbol of apple displayed next to each unsuitable foodstuff – yellow color indicates that the foodstuff belongs among poor-quality products, orange indicates that it belongs among adulterated products and red indicates that it belongs among unsafe products. The name of the product, food category and subcategory, inspection place (where the inspection has been performed), country of origin with the flag of the respective country and the picture of the product are also displayed.

After clicking on the product, the following information will appear: the parameter of the product that has not conformed to legislation with an explanatory remark for the consumer, lot, best before date or use-by date, information about the person that has been inspected, the producer/importer/distributor – if they are known, the country of origin, the county of production. The pictures of the product are also displayed here.

Food pillory in year 2012

The purpose of this website is to inform consumers of poorquality, adulterated and unsafe foodstuffs found in the course of offi cial controls carried out by CAFIA. The main objective of the website is to better inform consumers of the results of offi cial controls on food and help them orientate themselves on the food market.

Over 200 thousand unique visitors, who displayed more than 4 million pages and spent an average 6:45 minutes on the website, were recorded within the fi rst two hours of operation. A total 1.5 million visits (870 thousand unique visitors) were registered in 2012, with an average 13 pages displayed per single visit.

The website puts samples of foodstuffs into three categories according to the seriousness of breach of legal requirements: poor, adulterated and dangerous. A total of 728 samples of non-complying foodstuffs were published on the site during 2012, of which 138 were classifi ed as ‘poor’, 172 as ‘adulterated’ and 418 as ‘dangerous’. The country of origin of 60 % of non-complying foodstuffs was the Czech Republic and 30 % coming from abroad; the country of origin of 10 % of foodstuffs was undetermined.

When entering the homepage, visitors see the Food Pillory logo displayed on the fi rst page, with a list of non-complying foodstuffs displayed in a tile form. Every non-complying foodstuff is accompanied by an apple symbol in a coloured fi eld: yellow signifi es foodstuffs classifi ed as ‘poor’, orange ‘adulterated’ and red ‘dangerous’, followed by the product name, food category and subcategory, place of inspection (location at which inspection was carried out), product country of origin of product, accompanied by country fl ag, and photo of product.

Clicking on the product displays more information on the parameter that did not comply with legal requirements, with explanatory notes for consumers, batch, sell-by date or use-by date, information on entity inspected, manufacturer/importer/distributor (if known), country of origin, country of manufacture and, last but not least, photos of the product.

The website permits two different search methods – direct entry of search term into the search fi eld on the homepage or through an advanced search. The advanced search option allows the user to sort products according to e.g. country of origin, entity inspected, manufacturer, etc. It is also possible to sort products according to food group and subgroup. The site also allows users to sort samples by clicking on specifi c data (e.g. for entity controlled) for individual products. Users can also display, for example, a list of products from a single producer or inspected entity listed on the site.

The launch of the website provoked considerable interest amongst consumers, refl ected in the large number of positive responses received. We received responses not only from the Czech Republic, but also from abroad (e.g. Poland, Russia, Slovakia and Italy). Respondents are particularly interested in receiving news via a newsletter, which is sent once per day and contains newly published information on non-complying foodstuffs and is published in Czech and English. At the end of 2012 the newsletter mailing list contained 13.5 thousand e-mail addresses.
In 2012 the site won the seventh edition of the Crystal Magnifying-Glass 2012 – Czech Internet Awards in the Public Service category. This award is given to the most popular and most interesting projects and services on the Czech-language Internet in the given year. The winner of the Public Service category is decided by public vote. A total of 87 thousand users voted for the award in 2012. The gala awards ceremony took place on 28 November 2012 at the Archa Theatre in Prague.

Food Pillory in 2013

In 2013 the website went through a range of various modifications of which aim was to make the information available to a broader spectre of users and enable easier work with data. New sections were added, such as Archive, Information and Thematic controls. Form “Comment“ was added enabling consumers sending their questions or suggestions for improvement. The RSS channel was further established.  The design of the news sent by e-mail was also made more attractive. The e-mail now contains more information as well.  Naturally, the website was adjusted to visually impaired persons.

The application for mobile phones has been launched on 10th September.

Food Pillory in 2014

In mid-2014, a new design of the website has been introduced. Now, it is more intuitive, modern and better arranged. The stress is put not only on the list of unsuitable foodstuffs but also on thematic controls, maps and further information of the world of foodstuffs.

Consumers are warned against risky websites and products sold on the Internet.

CAFIA mobile application was chosen the best application in the category Application for Better World in the public inquiry Mobile Application of year 2014.

Focusing the attention to new strong information Internet platforms - social networks,  was further significant step in 2014. On 26th February, CAFIA has launched its Facebook profile Food Pillory which was followed by Twitter profile @NaPranyri on 7th July 2014.

Food Pillory in 2015

Launching Section Premises on 1st April 2015 was the news of year 2015. This section provides information on premises or their parts which were closed within official inspections (CAFIA imposed ban on the use of the premises) due to serious violation of hygiene regulations. Records on the closed premises are complemented with photos. If the inspected person remedies the detected deficiencies and the ban is lifted, the record is subsequently complemented with information on re-opening of the premises. The records could be displayed as a list or, for better view, on the map of the Czech Republic.

Newsletters

TheNewsicon serves the users to subscribe to newsletters – the information concerning newly published unsuitable food is sent to registered e-mails. The newsletters are sent once a day if new information concerning unsuitable food has been published that day.

Searching

The website allows a user to perform two types of search – by entering a searched expression in the search field of the home page or by using extended search. In the extended search mode, products may be filtered for instance by the country of origin, inspected person, producer, etc. It is also possible to filter the products by food categories and subcategories. The website also allows the user to filter samples by clicking on a piece of information (e.g. inspected person) belonging to a product. It is also possible to display a list of published products produced by the same producer or supplied by the same inspected person. GPS coordinates or zip codes may also be used when searching.

Initiating a suggestion

If a customer finds an unsuitable product on the market, he may notify authorities, i.e. he may initiate a suggestion for inspection. For inspection authorities to be able to perform an inspection based on submitted information, the following data must be stated: product name, when and where the product has been purchased, and lot number or best before date or use-by date. Any other information concerning the product can help identify the harmful foodstuff.

Archive

The samples that have been published on the website for more than 6 months are moved to an archive that may be accessed when pressing the Archive button located on the upper bar. A consumer may choose to search either among current samples or among archive samples.

Archived by the National Library of the Czech Republic

The website content is regularly archived by the Nation Library of the Czech Republic.

Counter

The number that indicates the number of the website's visitors since the website has been launched is displayed in the bottom right corner.